Merit is back with a new mascara, and we’re already obsessed with it
Finding the perfect mascara for your wedding day is no easy feat, especially when there are so many options out there.
Luckily, we’ve discovered a new mascara set to hit the Irish market in the coming weeks, and it’s bound to be a huge hit with Irish brides.
Nobody wants clumpy lashes on their wedding day, and this mascara is the perfect antidote for that.
Available in Black and Brown, the Merit Clean Volume Mascara is a buildable tubing mascara that lifts, separates and sculpts lashes for precise, all-day volume, delivering impact through definition rather than excess.
For years, volumizing mascaras have followed the same formula: bigger brush, bigger lashes. Merit is now challenging that thinking.
Instead of creating another oversized, heavy mascara, Merit designed Clean Volume around the idea that you don’t need a bigger brush, just a better one.
Its innovative petite precision brush features small cross-hatched bristles and four formula reservoirs to comb, coat, and define every lash from root to tip, even the smallest lashes, for fuller-looking volume without clumps, mess, or heaviness.
Paired with Merit’s Japanese-made Lash Wrap Formula, Clean Volume uses an advanced blend of tubing film formers, plant waxes, and shea butter to wrap each lash in flexible volume that wears for up to 16 hours without smudging or flaking, yet removes easily with warm water.
The Merit Clean Lash Mascara is already a firm favourite of mine, giving your lashes a natural lift without ever clumping them together.
Merit Clean Volume Mascara €29 launches in Ireland on June 25th.
Visit Merit’s online store here.
