WIN!! €500 Debenhams Voucher Up for Grabs with Lenor [COMPETITION CLOSED]

Do you need a new look? Lenor can help you get well on your way to a new wardrobe with a €500 shopping voucher and a personal stylist

Many of us save our best outfits for special occasions and according to a recent study by Lenor 34 per cent of us admitted that we limit the amount of times we wear a favourite item for fear of it showing signs of ageing, like bobbling and loss of softness. In fact, more than one in ten (11.4 per cent) compare the stress of losing their most loved pieces to having a row with their partner.

By saving our best outfits we’re not staying true to our love of fashion as we’re not wearing the clothes we love every day. This can have a negative impact on us as perhaps we don’t feel as confident as we ought to. The Lenor campaign, which celebrates the launch of Lenor’s new deep down softness formula, is reversing that by teaching you that it is possible to live in the clothes you love and become part of a ‘Forever Fashion’ nation.

Brix Smith-Start, Lenor ambassador says: “Nothing is more rewarding for a stylist than seeing someone getting a confidence boost by wearing their favourite pieces of clothing. Yet whilst clothes have a special ability to make us look and feel amazing many of us save treasured pieces for special occasions for fear they will show signs of ageing. This campaign encourages us to no longer hold back on wearing our favourite items. By looking after our clothes we can wear them as often as we want. By simply changing our washing habits we can prolong the life of our wardrobe which gives us the freedom to look and feel fabulous every single day”.

All it takes for Ireland to become a ‘Forever Fashion’ nation is taking care of the clothes we love. Lenor’s new formula helps prevent your clothes from looking old and unattractive so you can enjoy your favourite pieces of clothing, wearing them time and time again in a host of different ways. By simply changing your washing habits you can make a huge difference to the longevity of your wardrobe.

Lenor’s new STEP Technology™ extends the life of your favourite clothes by protecting them against the #1 cause of fabric damage: repeated washing. The new deep-down softness technology gives your wardrobe staples a softness boost and just washed freshness feeling, whilst protecting brand new purchases from the outset, helping them to stay looking newer for longer, so you can wear and enjoy your favourite garments as much as you like without the worry of premature wear out.

Created by 25 scientists and developed after three years of extensive testing, the pioneering formula comprises of trillions of ‘softness agents’ which are that are up to 10 times smaller than before. This enables the softening agents to penetrate in between the fabric layers faster and  deeper than ever before, smoothing the fabric fibres as they go and acting as a lubricant against friction damage.

To celebrate the launch of this great new formula, we’ve paired up with our friends at Lenor for an incredible competition. One lucky Her.ie reader will bag a shopping voucher for Debenhams worth a whopping €500. Not only that, but we’ll set you up for a personal styling session with stylist Alison McGilligan too, so you can get the best buys for your body, with help from the experts!

To win this amazing prize, just answer the simple question below. Good luck!

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