Coffee is big business, and one way to promote your café as a business owner is through social media.
One Johannesburg-born coffee consultant has come up with the most-hashtagged coffee trend of all time on Instagram and it’s pretty unique.
CNN report that Dayne Levinrad’s coffee served in a chocolate-lined ice-cream cone has been trending in a big way on the photo-sharing site, so much so that images with the hashtag #coffeeinacone have amassed almost one MILLION times since the specialty drink was launched in January.
A photo posted by The Grind Coffee Company (@thegrindza) on
Levinrad came up with the genius idea of combining ice-cream, chocolate and coffee into one individual dessert.
Coffee in a cone from @thegrindza ? #love #coffee #coffeeinacone #coffee #happiness #melrose
A photo posted by Ornella 'Nella' Varanini (@nellavaranini) on
He had to go through several versions of the cone to ensure that the liquid wouldn’t drip through.
A photo posted by The Grind Coffee Company (@thegrindza) on
He has the whole thing under patent, and drinkers have ten minutes to drink the creation before it becomes a bit of a mess.
We want one immediately.

