It confused a lot of people.
It’s one of the most recognisable symbols in the world, but it’s changed and some people are freaking out.
Customers in Lynwood, California, first spotted the change when passing the takeaway earlier this week and quickly tweeted McDonald’s looking for answers.
Well, it’s all for a good reason, it seems. A McDonald’s representative revealed to the Business Insider that’s all in celebration of International Women’s Day and women everywhere.
@McDonalds why is the golden arch upside down pic.twitter.com/nPgSrdM7Zm
— Rodolfo figueroa (@Fatone250) March 7, 2018
While the Golden Arches won’t be changed everywhere, stores across the US will be marking the occasion by getting all staffers to wear shirts with the new ‘W’ logo on them.
“For the first time in our brand history, we flipped our iconic arches for International Women’s Day in honour of the extraordinary accomplishments of women everywhere and especially in our restaurants,” McDonald’s chief diversity officer Wendy Lewis told Delish.
Nope, don’t adjust your screens. McDonald’s is flipping its iconic arches upside down in an unprecedented statementhttps://t.co/qe7yYxPhgX pic.twitter.com/Z8XUNTY9qn
— Business Insider (@businessinsider) March 7, 2018
Before looking at the image, I really thought McDonalds was turning the arches upside-down to look like a butt to celebrate women and was like, yeah not the best marketing idea. A “W” for “women” makes more sense. https://t.co/LnF4hr7uTF
— Katelyn Caralle (@Katelyn_Caralle) March 7, 2018
And you might have noticed they’ve taken the changes to social media too with the company temporarily rebranding for the day that’s in it.
