For far too long the Paralympics have played second fiddle to the Olympics.
But since the rights for the competition shifted hands from the BBC, Channel Four have made a proper song and dance about the event – in the best possible way.
This year sees the Paralympics take place in Rio de Janeiro, beginning on September 7. And while there has been very little hype around the Olympic Games a month earlier – with plenty of high-profile golfers pulling out, causing some to question their sport’s involvement – we’re now officially counting down the days until the Paralympics kick off.
Using the tagline ‘We’re The Superhumans’, Channel Four have put together a visually stunning showcase of the immense athletic ability of this year’s Paralympians set to a score of a cover of Sammy Davis Jr’s ‘Yes I Can’ recorded by a group of musicians with disabilities.
Not only that, but the video also features a series of stuntmen and dancers with similar impairments.
There’s no such thing as can’t. Introducing our #superhumans trailer. Proud to be the UK Paralympic Broadcaster.https://t.co/ueUs0duWOl
— Channel 4 (@Channel4) July 14, 2016
Unsurprisingly, people are absolutely loving it.
WOW. Phenomenal.
— Gary Taphouse (@garytaphouse) July 15, 2016
if Carlsberg did adverts…
— Pam Melbourne (@PamMelbourne) July 14, 2016
https://twitter.com/TheKittenBasket/status/753712771670286336
@timhparaGB point taken on the #superhumans @Channel4 advert. Mind blownS
— Adam Chataway (@Chatters1978) July 14, 2016
And the athletes are clearly enjoying it too.
brilliant! Shame #Paracanoe didn't make it in but I'm sure you will cover us brilliantly as we make debut at Rio! #medals 🇬🇧👍🏼🇧🇷
— Emma Wiggs MBE (@emwiggsy) July 14, 2016
Such a fantastic @Channel4 film showing everyone reasons why we all can #superhumans #yesican I'm just so proud to be part of this!
— Anne Usher (Dickins) MBE (@Anne200solo) July 15, 2016
Even Gogglebox’s Sandi is a fan.
WOOOPEEE BRAP BRAP XXX 😍😘😆
— OFFICIALSANDIBOGLE (@theSandiBogle) July 14, 2016
Roll on September 7.
